Principal, Rare Union and Author, Technically Wrong

UX Cambridge keynote speaker Sara Wachter-Boettcher

Sara is the principal of Rare Union, a product and content strategy consultancy based in Philadelphia, and the author of Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech.

Her other books include Design for Real Life, co-authored with Eric Meyer, and Content Everywhere. Her writing has appeared in The Washington Post, The Guardian, Slate, Quartz, and Wired, and she’s given talks at events in a dozen countries (and counting).

Her friends seem to think she’s super productive, but she really spends most days wearing gym clothes and slippers.

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