View the latest event here:

9–11 September 2015

McGrath Centre, St. Catharine's College, Cambridge

Content design to keep people out of jail

Sarah Richards Digital Consultant

Session type: Keynote
Session duration: 75 minutes

About this Keynote

Sometimes writing is more than selling books and offering exceptional services. Sometimes it's about your rights as a UK citizen and content on a site can keep you out of (or, in one case, send you to) jail.

Sarah will talk about her work on GOV.UK and other projects. She'll talk about the point of having a content strategy - even for designers - and why dev, design and content should all snuggle up together all the time*.

*well, work closely anyway.

About the Speaker

Sarah worked in journalism and advertising before moving to digital. Ten years in digital government culminated in her position as Head of Content Design at the Government Digital Service (GDS).

In three years at GDS, she banned certain words across Whitehall and led the GDS content team to win the only Black Pencil awarded in the Writing for Design category's 15 year history in the D&AD competition.

She’s just finished leading the team who are transforming the whole digital estate for Citizens Advice - the largest advice-giving charity in the UK.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.