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9–11 September 2015

McGrath Centre, St. Catharine's College, Cambridge

Would you invest in UX for a handful of users?

Marine Barbaroux Cambridge Consultants

Session type: Experience Report
Session duration: 45 minutes

About this Experience Report

It's widely expected nowadays that the UX of your product will have a massive impact on its adoption and success. We're all about delighting customers - particularly when you have thousands of them.

But if a feature is used by a handful of people, it is hard to justify the cost required to make their experience better. And nearly impossible if the user base is made of experts who 'know what they're doing anyway'.

Is this right? Business users are also people and they've often used web sites and smartphone apps that are far better than their enterprise software.

I will give examples where focusing on design, even for a small number of users, has made a big difference to them and the businesses they work for.

About the Speaker

Marine has been in and around the design field for nearly 20 years, mainly crafting B2B applications. She's designed and managed UX teams both in France and in the UK, and mentored at Springboard (now TechStars London).

After 8 years at Redgate, she recently joined Cambridge Consultants to help them transition from a product engineering led approach, to one that is service and UX led.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.