View the latest event here:

9–11 September 2015

McGrath Centre, St. Catharine's College, Cambridge

Making stakeholders into sense-makers: a counselling approach to ethnography and service design

Alisan Atvur Novo Nordisk
Katrine Rau General Electric

Session type: Tutorial
Session duration: 180 minutes

About this Tutorial

Learn how to use tools from 11 schools of psychotherapy and counselling to make your ethnography and service design practice more effective and approachable for your organisation's stakeholders.

About the Speakers

Alisan Atvur

Before moving to Copenhagen, Alisan lived in San Francisco, where he lead design research teams. Previously, he was a senior interaction designer at Frog, the award-winning innovation consultancy.

Alisan has given lectures at MIT, Georgia Institute of Technology, Copenhagen Business school, Savannah College of Art and Design and many more. He trained in counseling psychology at New York University and holds a triple-focus BA in Communications, Creative Writing and Education.


Katrine Rau

Katrine is a Danish-American researcher and service designer whose research affects the world's biggest energy companies. She formerly held board positions at the Service Design Network, and she currently mentors young designers.

Katrine holds an MSc in Industrial Design and a BS in Integrated design.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.