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9–11 September 2015

McGrath Centre, St. Catharine's College, Cambridge

Tales of integrating design into agile - or how I learned to stop worrying and love kanban

Cory-Ann Joseph PaddyPower

Session type: Experience Report
Session duration: 45 minutes

About this Experience Report

If you'd read some of the articles out there around UX and agile, you'd be forgiven for thinking the end is nigh. When we set out in November 2013 to integrate our less-than-ten-person UX team into our 10+ agile teams, we quickly found out why.

We also didn't have a lot to go on in the way of advice - as a big, complex organisation with a multitude of backend systems and an even bigger multitude of dependencies between them - a lot of the conventional advice didn't apply.

Over the next 18 months we tried and abandoned multiple ways of working as we tackled the following and more:

  • where does design live - in sprints, out of sprints, ahead of sprints?
  • should you attend ceremonies - all, none, some?
  • the question of UX:UI:dev ratios - what sort of headcount do you really need?
  • how do you get research done amidst ever-changing priorities?
  • how and when to get involved in UAT (and make sure your display bugs get fixed when you do)?
  • how do you keep things consistent?

Just to keep us on our toes, this was all happening against a backdrop of organisational change - particularly around UX and UI.

So how did it all work out? Did doomsday come to pass? You'll just have to wait and see...

About the Speaker

Cory started working with the internet way back in 2001 when she chanced her way into a position as web content editor for the Aussie version of the X-Games.

Since then she's dabbled in PR, marketing, events, a skateboard shop, worked as a barista, accrued a blank IMDB profile, run pub poker tournaments in rural Australia and dropped out of Bible college - amongst other things.

She's currently based in Dublin, Ireland, where she's a product design manager for PaddyPower.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.