6-8 September 2017, McGrath Centre, St. Catharine's College

Language: your organisation’s most important and least valued asset

A 60 minute Keynote by:

Abby Covert


About this Keynote

Have you ever felt like differences in language were holding your organisation back? Perhaps you've tried to standardise language across parts of your organisation only to find you have opened a huge can of worms?

The experiences we make for our users are made of language choices. We also depend on language to collaborate with the people we work with. Yet language is most often only tended to when you talk about things like content and copy.

Controlling an organisation’s vocabulary is one of the murkiest messes we can take on, but it also might be one of the most impactful ways we can help our organisations.

In this keynote, Abby Covert, staff information architect at Etsy, will share the strategies and tactics they are using to pay closer attention to language choices they make across both internal and external user experiences.

About the Speaker

Abby Covert is a staff information architect at Etsy. She specialises in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities.

Abby is the author of 'How to Make Sense of Any Mess', a book about information architecture for everybody. She also holds credit for the invention of World IA Day - a global celebration of IA taking place in more than 50 locations around the world every February.

Her diverse portfolio includes work for, amongst others: Etsy, Microsoft, Staples, Nike, IHOP, Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America and The Hartford Insurance


Tickets are available now


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