Oxford Computer Consultants
Typography is much more than choosing typefaces and the visual appearance of a page. It's the primary medium by which we communicate information to our users on the web. In this session, I will look at ways in which we can use typographic design to support people’s understanding and improve their chances of finding content that is of interest to them.
This session will look at ways we can use typography to create better experiences. It will investigate why typography matters and what typography does. It will also include a brief look back at the history of typography and where the rules we follow today come from. I'll cover common typographic principles that can, and should, be used and ways of handling complex typography. The session will also include advice on choosing typefaces for screens and a look toward the future of typography in digital experiences.
Matthew Standage is a UX designer at Oxford Computer Consultants working on software, web and mobile apps for health, science, engineering and social care. Prior to this he spent 4 years studying typography and information design at the University of Reading. He is particularly interested in how we can use good design to improve people’s lives and aid informed decision making.