The App Developers
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value and importance of UX can be a frustrating/challenging/lonely/long-ass journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
Building buy-in, educating peers, handling clients' expectations... some agencies lack the knowledge, confidence and resource to offer UX as a service - so where the hell do we start?
I'll share how I continue to integrate UX within my agency and how we're changing our company culture for the good of our clients. I'll also suggest some practical ways to get peers/clients/CEOs nodding along to your ideas, and offer case study examples to help you identify those quick wins.
Aaron is Head of User Experience for a mobile app agency specialising in interaction design. He's also an avid toy collector and coffee drinker. He was once described as having 'an infectious energy' - which is a nice way of saying he's friendly but outspoken and possibly off-kilter.