6-8 September 2017, McGrath Centre, St. Catharine's College

Unsanctioned projects: the need for secret projects in your product team

A 60 minute Case Study by:

David Hoang

One Medical

About this Case Study

Team Black is a myth and a dream...or is it? Sometimes you have to go a little rogue to figure things out, but how do you do that while maintaining an environment of trust? Designers are often expected to think about how the holistic experience works in the future, while working with their vertical teams to execute in the present.

This session covers the importance for designers to diverge and converge, recruiting and galvanizing like-minded individuals on your team to build a culture of execution and exploration.

David Hoang has spent most of his career working on the most ambitious problems that require deep product discovery. He will share some unsanctioned projects at One Medical and Black Pixel which ultimately got on the product roadmap. This talk will cover the importance of encouraging a clandestine attitude while still being able to focus on team initiatives to stay aligned.

You’ll learn:

  • organisational design for a secret team
  • soft skills to recruit and coach people
  • rollout methods to the rest of the organisation when you might have something
  • building a culture of trust when you diverge

About the Speaker

David Hoang is a product design professional with more than a decade’s experience. He focuses on mobile, wearables and emerging technology. He is the Head of Product Design at One Medical Group and Studio Manager at The Rock Tumbler Collective.

He was previously an early member of ExactTarget’s global accounts team, founder of a mobile product agency, Lead UX Designer at HTC and Director of Mobile Design at Black Pixel. He has worked with Expedia, Inspirato, Nike, Nordstrom, Starbucks, Whole Foods and others.

David has a BFA in visual arts and his work is influenced a lot by art history, narrative and popular culture. His design leadership style is built on teams of cross-functional people who are focused, passionate and disciplined. He’s based in San Francisco, California.


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