Session type:
Case Study

Session duration:
45 minutes

Presented by:

Brent Palmer


About this Case Study

If collecting data is easier than ever and UX tools are readily available, why is it so difficult to make smart product decisions? If big data is here to stay, where does regular research fit?

I’ll explain how data teams and UX researchers collaborate at carwow to unlock the best designs. I’ll also walk through how, when paired together, qualitative and quantitative insights can get everyone interested in user feedback.

About the Speaker

Brent is Design Lead at carwow, where he heads up research and design for the car buying experience. He previously held similar roles at Zendesk, PayPal, TrendKite and Spredfast.

Before a long career in technology, he spent 10 years in advertising (don't hold that against him). He is active in the design community and speaks at meet-ups and design conferences. Brent also has 2 daughters, who teach him that the best part of creativity is making mistakes.


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