Neuroscience of digital distractions and the social responsibility of designers

About this Case Study

As more and more people realise that the impact of new technologies is huge, the question of social responsibility for the tech and design sectors has never been so important.

In this entertaining and insightful session, TEDx speaker, Huffington Post blogger, book author and owner of a digital detox digital well-being agency Consciously Digital, Dr Anastasia Dedyukhina explores how the internet is changing our brains.

Quoting the latest neuroscience research, she explains how digital distractions are steering us away from good decision making and innovative thinking, and encourages the design community to think of how it can create better, more ethical products.

About the Speaker

Dr Anastasia Dedyukhina is an author, TEDx speaker, Huffington Post blogger, coach and a former senior digital marketer. Having spent 12+ years working for global media and internet brands, she ditched her smartphone in the middle of her senior international career, when she realised how dependent she had become on it.

Today she acts as a business mentor, supporting ethical tech start-ups, and runs a tech-life balance consultancy, Consciously Digital, helping companies and individuals be more productive and less stressed in an age of digital distraction. Anastasia was born in Russia, has lived in 6 different countries, and is a UK citizen.

She frequently appears in the UK and international press as an expert on tech-life balance and ethical technology (see Metro, Business Cloud, BBC etc). Her first book, Homo Distractus, was successfully crowdfunded for in 2017 and was published in April 2018.

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