Session type:

Session duration:
90 minutes

Presented by:

Christina Li

Melon Experience Design

Rachel Liu

Pearson Education

About this Workshop

In this hands-on workshop, there will be various group discussions and activities to explore how we can create new services to educate and encourage children to have a healthier relationship with food.

We will start by exploring the current food trends and problems children and existing food services face, identifying gaps and new opportunities before working in groups to dive into possibilities and co-creating new services.

By the end of this workshop, you will be able to:
  • identify the key stakeholders and problems in current services
  • identify opportunities to create new services
  • apply a service design mindset in tackling problems with various tools and methods
  • create a service blueprint
  • take away these learnings and start adapting them to solve other problems

  • About the Speakers

    Christina Li

    Christina is an independent consultant with over 10 years of experience in user research and design. With her background in psychology, she is passionate about understanding people's behaviours and insights, and translating them into designs that improve lives.

    Previously, Christina led the design team at the Department for Work and Pensions to deliver welfare digital services, was part of the team that launched Ubuntu Touch phones in Asian and European markets, and was instrumental in changing how Vodafone Australia interacts with customers digitally.

    In her spare time, she mentors start-up teams at Bethnal Green Ventures and children at Design Club to become design thinkers.


    Rachel Liu

    Rachel is a UX lead at Pearson Education who is passionate about shaping the future of education by designing global learning products and services. She lives by Pearson’s motto of ‘always learning’, advocates a design thinking mindset, and mentors kids to become design thinkers at Design Club. She is also a mentor at UXPA and Career Foundry, has studied food innovation and social innovation, and always aspires to drive positive impact.

    Previously, she worked in Shanghai at Education First on a digital transformation project defining the service blueprint for English learning experiences for kids. She enjoys the complexity in designing for different cultures.

    She took an unconventional journey to UX, with a background in computer science with business, and integrated her passion for design with technology. As a result, she has worked in various industries delivering digital solutions to market including the Ubuntu OS, Orange apps and educational apps and platforms.


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