Session type:

Session duration:
150 minutes

Presented by:

Chris Massey

Mind the Product

Lisa Long

Before you code

About this Tutorial

This session is an introduction to the essential components of an effective hypothesis and meaningful metrics. You'll get a working knowledge of what makes good AND bad hypotheses and metrics, as well as simple tools to help you design and iterate with confidence. We’ll work through some exercises to see the process in action, with Q&A all the way through.

The session is for people who are unfamiliar with well-structured hypotheses for product design and testing purposes, or who just want to refresh and hone their testing and iteration skills.

The goal is to give participants a working understanding of why good hypotheses and metrics are important for good iterative design, and to walk them through a simple set of guidelines, canvases and techniques for establishing both.

About the Speakers

Chris Massey

Chris started his product journey marketing B2B software to developers, working closely with product teams to create virtuous feedback loops, and focusing on solving real customer problems. Along the way, he's been building communities, user-centred developer relations and prototype publishing platforms. He's a product manager and editor for Mind the Product, a baker, a dancer, and a teller of terrible jokes.


Lisa Long

Lisa Long is the founder of Before You Code and director at Six to Start, makers of Zombies, Run! Prior to this, she was the VP of Product Management and Innovation at Telenor, the world’s 7th largest telco operating in 13 markets. When not asking questions about products, she plays capoeira and designs games.


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